As giant companies around the world continue to prepare their plans for blockchain technologies, some important news came from Starbucks today. Starbucks CEO Howard Schultz and Vice President Brady Brewer met investors at their latest meeting and said the company “They see it evolving in the Web3 space ownership models and community-based membership models new concepts such as:‘ signaled the NFTs by announcing that he would add

Brewer also clarified exactly what they meant after this statement at the meeting. brewer, “new from Starbucks digital collection imagine you are buying; this product will also serve as a gateway to a global Starbucks community.” made the statement. After that, the company shared a statement directly related to NFTs:

“We plan to create an NFT collection”

“A range of branded brands whose ownership initiates community membership and access to exclusive experiences and benefits. We are planning to make an NFT collection† These collection themes will emerge from Starbucks artistic expressions, both old and new, and world-class collaborations with other innovative and like-minded brands.”

Starbucks’ NFT statement was actually already on the agenda for this. The first statement about NFTs was in the statement that CEO Schultz shared in early April. Schultz, without giving details here They make plans on NFTs had shared. At this time, the company has not answered questions such as which blockchain NFTs will use and how benefits will be provided to NFTs and their holders.