Binance has partnered with The Weeknd’s After Hours Til Dawn tour. It is claimed to be the first worldwide concert tour to use Web 3.0 technologies. This was reported to ForkLog by company representatives.
Together with the HXOUSE team, the exchange will release a special NFT collection for The Weeknd tour and co-branded products.
As part of the collaboration, Binance will donate $2 million to the XO humanitarian fund set up by The Weeknd. The organization supports people in emergencies at hunger points around the world.
In addition, the singer and Binance will develop a separate NFT collection. 5% of its sales will be transferred to the fund.
Recall that last year The Weeknd released a piece in NFT format.
In March 2022, he invested in the metaverse-focused Everyrealm startup.
Source: Fork Log
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