currency basea cryptocurrency exchange founded in 2012 by Brian Armstrong and Fred Ehrsam.

Coinbase wants to attract the attention of potential users in the Super Bowl He created such a campaign that it became a great success story in every respect.

The ad didn’t have big budget effects, familiar faces or complex messages. So basically the strategy he followed was quite minimalist.

With advertising only on the screen a wandering QR code It was, and this code promised a big surprise for the public.

Those who scan the code will be redirected to Coinbase’s platform and offered to new users. Ability to participate in a Bitcoin rewards campaign He was finding it.

This strategy not only aroused the audience’s curiosity, but also made them more interested in advertising. to actively interact as long as.

This is where the real standout moment began! The ad caused millions of people to pick up their phones and scan the QR code at the same time.

shown in advertisement The interest was quite great.

Therefore, Coinbase’s servers, which did not expect such great interest, became overloaded in a short time. collapsed.

The app and website are offline due to high traffic. has become temporarily inaccessible.

In fact, the campaign was so successful that Coinbase He even had trouble keeping up technically!

This ad campaign was actually both a big win and a lesson.

Coinbase attracted attention with an effective and creative advertising campaign, but this intense attention was because it does not have the infrastructure to comply was experiencing a short-term crisis.

However, this incident caused the brand’s advertising How effective can it be? and showed that even a simple idea can capture the attention of millions of people. Of course, the importance of having the right infrastructure…

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