Binance has announced a partnership with vlogger Habane “Habi” Leim. An Italian of Senegalese origin, who has 144 million followers on TikTok, has become an ambassador for the bitcoin exchange.

In terms of the number of subscribers, Leim takes the lead in the ranking of TikTok accounts. Without a word, she gained popularity thanks to videos in which she sarcastically mocked people over complicating simple tasks.

The company announced that the video blogger will promote Web3 technologies and joint NFT projects with Binance, “further expanding the experience for his fans.”

It is assumed that the cooperation will contribute to the development of the Binance ecosystem and the crypto industry as a whole.

Recall that NBA star Stephen Curry and Japanese tennis player Naomi Osaka were previously ambassadors of the FTX exchange.

Crypto.com cryptocurrency platform has selected Oscar-winning actor Matt Damon for this role.

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