April 29, 2025
Blockchain

Research: 85% of traders see bitcoin payments as a way to attract customers

  • July 6, 2022
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For 84.8% of traders, paying with cryptocurrencies has become a way to expand their client base. Such estimates are contained in a study by the PYMNTS news aggregator

Research: 85% of traders see bitcoin payments as a way to attract customers

Research: 85% of traders see bitcoin payments as a way to attract customers
Research: 85% of traders see bitcoin payments as a way to attract customers

For 84.8% of traders, paying with cryptocurrencies has become a way to expand their client base. Such estimates are contained in a study by the PYMNTS news aggregator and the Bitpay processing service.

81.5% of respondents cited the ability to eliminate intermediaries as the reason for adding this capability.

59.6% of traders stated the ease of using cryptocurrencies for cross-border transactions.

42.1% of respondents noted a reduction in transaction costs. According to researchers, commissions when paying with digital assets are around 1% versus the industry standard of 1.5%-3.5%.

Technical difficulties continue to hinder the implementation of crypto payments. This was reported by 67.9% of respondents. Also, popular responses include the volatility of digital assets (66.1%), difficulties in tracking transactions (56%), and insufficient transparency (49.5%).

Recall that a PYMNTS survey conducted in December 2021 showed that 58% of cross-border companies use cryptocurrencies.

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Source: Fork Log

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