US-based brokerage firm M1 Finance has announced the addition of the ability to trade ten digital assets without paying commissions.

Meet M1 Crypto. Learn more about our newest product and why we’re launching it from our Founder and CEO Brian Barnes: https://t.co/Be5Zy7WqAU. pic.twitter.com/SY8x5Pn9JM

— M1 (@M1Finance) 11 July 2022

The service will launch in the “next few weeks”. Initially, support is provided for Bitcoin, Ethereum, and “other large-volume liquid assets”.

Firm founder Brian Barnes attributed the addition of the service to a strong need from customers interested in diversification.

“About half of the users we surveyed wanted to invest in cryptocurrencies” explained.

Founded in 2015, M1 Finance has $5 billion in client assets. It offers online brokerage, commission-free stock and ETF trading and retirement account management.

One of M1 Finance’s key offerings is the allocation of capital into thematic portfolios.

The service is of interest to customers with a passive investment orientation. It is powered by algorithmic software that automatically balances each component of a stock based on initial investment strategy or asset allocation.

“Build a crypto portfolio that fits your financial goals and risk tolerance. You can create your own options or use those developed by experts focused on DeFi, Web3, and major cryptocurrencies.

Recall, in February, Miami-based Avenue Securities brokerage firm announced that it is adding the possibility of trading cryptocurrencies.

Previously, Interactive Brokers, in partnership with Paxos, provided US customers with access to digital assets.

Read ForkLog bitcoin news in our Telegram – cryptocurrency news, courses and analysis.