On September 13, Starbucks will launch a Web3 initiative to expand its customer loyalty program. TechCrunch writes that the company plans to integrate NFTs and give owners access to exclusive content and other privileges.

Starbucks announced similar plans in May 2022. At the time, management announced that the tokens would expand the coffee shop chain’s perception of the “third place” – the gap between home and work. Management did not provide details of the venture.

“The NFT integration will introduce new ways to engage customers emotionally and offer a wider range of rewards within Starbucks Rewards.” – CEO Howard Schultz said during a conference with analysts.

The top manager emphasized the importance of serving the consumers of the buzzer generation.

Currently, customers can redeem Stars loyalty points for in-store or in-app purchases.

The company has appointed Adam Brotman, the architect of Starbucks applications as well as the order and smartphone payment system, as its special project consultant. in the third fiscal quarter drive-thrushipping and mobile orders accounted for 72% of US revenue.

Recall that in October 2021, McDonald’s released an NFT collection in honor of the 31st anniversary of its Chinese branch.

In September 2021, Burger King launched the Keep It Real Meals NFT campaign featuring music artists Nelly, Anitta and LILHUDDY.

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