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Dubai Virtual Assets Regulatory Authority (VARA) has published new rules governing the advertising and promotion of cryptocurrencies. This was reported by Khaleej Times. According to the document, marketing
Dubai Virtual Assets Regulatory Authority (VARA) has published new rules governing the advertising and promotion of cryptocurrencies. This was reported by Khaleej Times.
According to the document, marketing campaigns should not guarantee revenue or otherwise mislead the target audience.
The regulator requires accuracy of facts to protect investors in the digital asset market. The measures apply to any advertising to customers from Dubai.
The regulation is backed by high penalties for non-compliance with Emirati marketing rules.
Previously, Bitcoin exchanges Binance, FTX, OKX and Huobi were licensed to provide cryptocurrency services in Dubai.
Recall that in early 2022, the emirate’s authorities passed a law on virtual assets and established VARA.
In May, the editor announced the opening of its office in the metaverse of The Sandbox project.
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Source: Fork Log
I’m Sandra Torres, a passionate journalist and content creator. My specialty lies in covering the latest gadgets, trends and tech news for Div Bracket. With over 5 years of experience as a professional writer, I have built up an impressive portfolio of published works that showcase my expertise in this field.
