Business analytics software provider MicroStrategy plans to “strongly follow” its strategy of buying and holding bitcoin. This was stated in a letter sent by CEO Michael Saylor to the U.S. Securities and Exchange Commission.

MicroStrategy is the first publicly traded company to invest some of its own capital in digital gold. According to the entrepreneur, this decision increased the value of the company for customers and shareholders.

“Our parallel strategy to buy and hold bitcoin has been a huge success,” Saylor said.

According to Bitcoin Treasures, the software provider holds 129,218 BTC worth $5.17 billion, and MacroStrategy made its last $190.5 million purchase in early April.

For comparison, Tesla, second only to MicroStrategy, has 43,200 BTC worth about $1.7 billion.

Of the non-public companies, the nonprofit Luna Foundation Guard (LFG) can compete with the software supplier. In March 2022, UST began setting up a fund to provide the bitcoin liquidity needed to sustain the stablecoin’s price.

According to BitInfoCharts, LFG has a total balance of 42,530 BTC ($1.7 billion to date),

In September 2020, MicroStrategy’s board of directors adopted a new reserve management policy. The document confirms that the company is ready to further increase its reserves in the first cryptocurrency.

At the end of the same year, the firm began using not only its own capital but also debt financing to buy bitcoin, placing $650 million in convertible bonds.

In February 2021, MicroStrategy issued a new tranche of more than $1 billion and reinvested the funds raised into cryptocurrency.

Throughout the year, the software provider continued to invest in bitcoin. The largest purchases were 13,005 BTC for $489 million in July and 7.002 BTC for $414.4 million at the end of November. In December, MicroStrategy announced the purchase of 1434 BTC and 1914 BTC.

In early 2022, Sailor reaffirmed its commitment to its strategy of buying and holding Bitcoin despite the market correction. Later, this position was supported by the financial director of the company Fong Le.

Recall that at the end of March, MicroStrategy took out a loan of $ 205 million, secured by its own crypto assets, to buy bitcoin.

Glassnode analysts previously noted that the trend towards digital gold accumulation among whales continues. Among the companies showing active demand for BTC, they named MicroStrategy.