Japanese video game developer and publisher Square Enix is ​​exploring blockchain technology as the foundation for a platform for creating “offline game content.” The company’s president, Yosuke Matsuda, said that Yahoo! Japan.

“In the future, I want to take on the task of providing offline game content. Now that many of our games are delivered as finished products, players consume this content. […] However, there is a certain number of players in the world who want to contribute to make the game more interesting. And they will do that,” Matsuda said.

According to him, the power of the blockchain can be used to reward and incentivize such people. The President of the company noted that this will contribute to the emergence of innovative content.

In January 2022, Matsuda published a New Year’s address in which he expressed his enthusiasm for new trends and talked about Square Enix’s desire to develop projects using blockchain and NFT.

The position of the company’s president has been criticized by users and industry participants, including game designer Brand Sheffield.

Amid all the nastiness of this letter, and even of this quote, the idea that people playing games for fun is just “currently” in the majority and it’s a good idea to change that makes me think.

– brandon sheffield (@necrosofty) January 1, 2022

“Throughout this great letter, and even this quote, it hurts me to think that people playing for fun are just ‘right now’ the majority, and the implication that it’s a good idea to change that,” he said.

Recall that in December 2021, Ubisoft announced the release of a beta version of the Quartz platform, designed to trade in-game items in NFT format.

Gamers reacted to the introduction of non-exchangeable tokens with strong criticism. The company’s vice president, Nicolas Poire, explained that gamers “do not understand what the secondary digital market can give them.”