An innovative strategy for buying and holding bitcoin will give software provider MicroStrategy a “bright future” for years to come. This was stated by CEO Michael Saylor in a letter to shareholders accompanying the annual report.

“In 2020, we took bold steps to protect the company and our people and preserve shareholder value in the face of the COVID-19 pandemic. […] We adopted Bitcoin as the main treasury reserve asset,” he recalled.

In 2021, MicroStrategy expanded its program to purchase the first cryptocurrency. Saylor said the company began acquiring the asset through equity, debt financing and a portion of the profits.

“As of April 14, 2022, MicroStrategy remains the largest bitcoin owner among publicly traded companies. “MicroStrategy, together with affiliates, has 129,218 BTC purchased for $3.97 billion at an average price of $30,700.”

According to him, the company’s cryptocurrency strategy has not only increased its value, but also helped attract customers, leading to greater recognition.

“We continue to innovate and deliver cutting-edge technology. We aim to capitalize on a variety of market trends that we believe will provide exceptional value to our customers in the analytics industry. “The Bitcoin acquisition and retention strategy continues to elevate our brand and accelerate our mission,” Saylor said.

Recall that at the beginning of 2022, the head of the company confirmed his commitment to continue buying cryptocurrency despite the market correction. Later, this position was supported by the financial director of the company Phong Le.

In April, Saylor described MicroStrategy’s policy as “pretty successful” in a letter to the US Securities and Exchange Commission.