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OPPO is leaving its processor division. Warning to other mobile brands 1 comment

  • May 15, 2023
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180 degree turn in OPPO’s strategy. The Chinese manufacturer decided almost overnight turn off your cpu partition. Zeku, the design department responsible for MariSilicon microprocessors. Not even two

OPPO is leaving its processor division.  Warning to other mobile brands 1 comment

180 degree turn in OPPO’s strategy. The Chinese manufacturer decided almost overnight turn off your cpu partition. Zeku, the design department responsible for MariSilicon microprocessors.

Not even two years have passed since OPPO decided to rely on its own NPU dedicated to improving photo processing. However, the project will not continue as the company has chosen to announce the layoffs and close this development.

This is a surprising move, although it logically fits within the framework. Uncertain situation in the mobile market. According to SCMP, only two weeks ago Zeku received open job offers for the development of these processors. But last week they sent a spur of the moment notice to workers that they didn’t need to come to work the next day.

Here’s how they explain the closing from OPPO:

“Due to the uncertainties in the world economy and the smartphone industry, we have to make adjustments for long-term development. Therefore, the company has decided to cease operations of ZEKU. The company will properly manage relevant matters and will continue to offer excellent products and services around the world. presents it to the users next to it.”

Marisilicone

MariSilicon chipset can be found in devices like OPPO Find X5 Pro or Reno 8 series. Instead of betting on Qualcomm or MediaTek ISP Technically it is used on its own, which offers a more precise processing.

Commitment to its own processors allows OPPO to distance itself from the business of its main chipset suppliers, but significant economic expense. In the midst of the crisis in the smartphone world, OPPO decided that this strong investment was not worth it because the advantages of using Qualcomm or MediaTek ISPs are not huge.

Going back in the proprietary processors area means: pull the handbrake. For several years, most mobile brands have been promoted by him. We have Google with Tensor, Huawei with Kirin, Vivo with V1, or Xiaomi with Surge C1.

All the big want to stop being dependent on third parties, but the economic component also outweighs in this unique war. And OPPO chose this place because it’s not worth the hassle with mobile sales dropping this much.

on Xataka | The best OPPO mobile phones: which one to buy and phone recommendations based on budget, tastes and price-quality

Source: Xataka

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