How does this offer work?

The company is ready to provide absolutely free 4K TV to everyone in exchange for agreeing to constantly watch ads on a second additional screen. It is located under the main panel.

At the same time, it is reported that advertising is not simple, but targeted. This means that in order to maximize the interest of the ad in the user’s interests, various information about it must be obtained. The TVs will collect the data and transmit it to the servers for further processing. It is unclear exactly how they will do it.

Telly will receive devices A screen with a diagonal of 55 inches and another. They are separated by a soundbar. It is on the additional screen where the advertisement content will be displayed.

If the user decides not to collect data and leaves the TV behind, he will have to pay $ 500, which, according to experts, is equal to the cost price. The startup also reserves the right to show ads on the home screen.. It can be not only content, but also surveys, where the reward for completion will be gift cards of leading streaming services. As a bonus, users will receive an Android TV set-top box with the TV, a microphone and a camera for attending video conferences.

Television / Photo by Telly Telly

Telly’s plans are grandiose. The company plans to distribute approximately 500,000 TVs this year and 1,000,000 TVs per year in the following years. This should hurt the established business model of major players. The only question is how viable the Telly idea will be and how satisfied users will be with it.

First deliveries of “free” TVs should begin this summer.