OnePlus “Xiaomizing”: now OPPO’s weapon to conquer the mid-range
- May 8, 2022
- 0
Who would have thought that OnePlus was that company until so long ago? it just started a top level, at a lower price and with features that equal
Who would have thought that OnePlus was that company until so long ago? it just started a top level, at a lower price and with features that equal (or even exceed) the most expensive mobile phones on the market. After the gradual increase in prices, OnePlus Nord has come to bring the bill back to under 400 euros. We were already talking about mid-range here though..
OnePlus is to OPPO what Redmi is to Xiaomi
It became official in the summer of 2021. OnePlus continued to merge with OPPO despite providing an independent operation. In the same 2021, OnePlus continued to take steps to gain ground in the mid-range. The OnePlus Nord 2 5G alone was no longer enough.
In 2021, OnePlus has already started to focus on the middle class. Launch rate higher than ever in 2022
So came the OnePlus N100 and N10 with the OnePlus Nord CE 5G. From one cell phone per year (up to two in years with ‘T’ or ‘Pro’ variants), two high-end and mid-range four. The move was meaningful with OxygenOS and different devices as added value.
But an extra gear is coming in 2022, and forcing the machine with the catalog isn’t always the best thing for the user. And if not, let them tell you the Redmi catalog. This year OnePlus launched the OnePlus 10 Pro, but it will again be the mid-range hero.
We already have the CE successor, the OnePlus Nord CE 2 5G. We have the OnePlus N20 5G, the successor to the N20. Big surprise, there’s the OnePlus ACE, a mid-range reclaiming essence that’s starting to get diluted in the Nord, and there’s a OnePlus Nord CE 2 Lite (Lite version of the mid-range? Yes.). And in the absence of the OnePlus Nord 2, the OnePlus Nord 2T has already been leaked. There are already five middle classes and we are only in May.
Talking about analysts 15 total launches by OnePlus this year. The move might make sense to seize the midrange, offer competitive alternatives to competitors like Xiaomi, and even start breaking into the carriers catalog with cheap mobiles if OPPO wants it.
Opponent? Cell phones beating each otherthe difficulty of differentiating itself from a truly competitive Realme and Has the same operating system as OnePlusAs well as fighting against the extra differential value that OPPO usually provides. 2022 will be the year of the midrange for OnePlus, which is a big challenge.
Source: Xataka
I’m Sandra Torres, a passionate journalist and content creator. My specialty lies in covering the latest gadgets, trends and tech news for Div Bracket. With over 5 years of experience as a professional writer, I have built up an impressive portfolio of published works that showcase my expertise in this field.
