Megogo, in partnership with Vidzone, spearheaded this groundbreaking venture using technological advances from Adtelligent, a company specializing in advertising technology. like he said 24 ChannelsThe solution allows you to precisely target advertising messages on linear TV channels, providing the same level of effectiveness as advertising on digital platforms.
How does technology work?
Each user of the over-the-top (OTT) service receives a personalized ad block tailored to their particular interests and preferences.
Vidzone’s personalized linear TV video ad service aims to revolutionize the way advertisers connect with their audiences in today’s digital landscape.
Working principle of personalized advertising technology / Photo by Vidzone
In addition to displaying highly targeted ads, the solution allows for dynamic insertion of ad images during broadcasts and for each user of the OTT service to provide separate windows for advertisement during broadcast. By analyzing audience behavior and interests, advertisers can reach relevant audiences, resulting in higher engagement and improved campaign performance.
Adding personalized video ads is already available on:
- 24 Channels,
- History,
- Espresso,
- XSPORT+,
- NOW Series,
- MEGOGO GONG,
- MEGOGO LIVE.
According to Yuri Gorokhov, co-founder and CTO of Adtelligent, the personalized video ad service on linear TV aims to transform the way advertisers reach their audiences in today’s online environment.
By analyzing viewers’ behavior and interests, advertisers get a highly relevant audience that drives engagement and delivers better results. Thanks to our partnerships with leading OTT services and world-renowned TV channels, we offer our customers unmatched audience reach. Vidzone’s industry-leading solution offers collaboration with all OTT services to give brands access to a premium advertising resource and media owners an effective tool to monetize their products.
– said Gorokhov.
24 Kanal plans to expand access to personalized ads through transformative technology in collaboration with Megogo and Vidzone. This initiative marks a major step forward in the advertising industry and is revolutionizing the way brands interact with their audiences on linear television.
Source: 24 Tv
I’m Sandra Torres, a passionate journalist and content creator. My specialty lies in covering the latest gadgets, trends and tech news for Div Bracket. With over 5 years of experience as a professional writer, I have built up an impressive portfolio of published works that showcase my expertise in this field.