JPMorgan Chase, a prominent investment bank, published Wave7 Research’s latest findings for April 2023 in a recent IT Home report dated June 17. The survey, which focused on US carriers, showed an interesting shift in iPhone sales. According to JPMorgan Chase analysts, the iPhone 14 Standard Edition has surpassed the iPhone 14 Pro Max to become the best-selling iPhone model ever.

In April, the iPhone 14 Standard Edition took 19% market share among US carriers, beating the iPhone 14 Pro Max, which fell to second place with 18% market share. Meanwhile, the market share of iPhone 14 Pro models dropped from 16% to 15%. Surprisingly, the iPhone 14 Plus, often considered the least popular of all the models in the series, has managed to maintain a stable 7% market share.

In addition, JPMorgan analysts underlined that the total iPhone market share among the three major US carriers increased significantly in April, reaching 67%. This is a significant jump from the 61% market share recorded in March.

While the report did not provide specific figures for other iPhone models, the JPMorgan analyst acknowledged the continued popularity of the iPhone 11, which remains Apple’s main offering for prepaid sales.

This latest development reveals the dynamic nature of the smartphone market, where consumer preferences can change rapidly. Apple’s ability to grab the attention of users with the iPhone 14 Standard Edition demonstrates the company’s ability to meet consumer demand and offer an attractive product.

Over the year, it will be interesting to see how sales evolve and whether Apple can maintain its position as a dominant force in the smartphone industry. With new features, innovations and marketing strategies looming on the horizon as the company prepares to retire the iPhone 15 series, the battle between smartphone manufacturers is getting ready to intensify.