We often saw advertisements from rival tech giants referencing each other. Now such a move came from Google. The tech giant compares Pixel phones to Apple’s iPhone five short ads published.

The theme of these hilarious ads is the Pixel 7 Pro (Pixel Fold in a video) and an obscure iPhone as “best friends.” Google’s “What if two phones stop being rivals and become best friends?” The campaign, which he introduced with his statements, references Apple by drawing attention to various features, from security to charging. The campaign portrays the iPhone as old, inexperienced and somewhat naive.

One of the ads draws attention to the “VPN” feature of Google Pixel phones, while showing the iPhone has to pay for the VPN.

Google compares the two phones on camera features and envies and praises the iPhone Pixel. While talking in the video, the battery of the iPhone suddenly runs out.

In this video titled “Lifeguard,” the iPhone’s battery is dead again. The Pixel charges and saves it with its “battery sharing” feature.

In this video, the duo looks at the stars. While iPhone takes a photo with flash, Pixel shows astrophotography mode, which makes the stars clear.

Google isn’t skipping the foldable phone issue with the Pixel Fold either. iPhone Passes Out When Pixel Shows It’s Foldable!

This sweet ad campaign from Google managed to gather a lot of people. Users expressed their love for the campaign by posting positive comments under the videos on social media platforms. Although Pixel sales are only a tenth of iPhone sales, we can say that such campaigns soften the competition and appeal to customers.

Google isn’t the only company pointing to Apple. We’ve seen similar marketing moves from its biggest competitor, Samsung, many times before.