Before iPhone 11, major differences and updates, of a completely new phone model caused it. For example, the difference between the iPhone 6 and 7. However, only ‘S’ versions were released for minor changes, such as an improved battery, better cameras and improved performance.
But from iPhone 11, new ‘S’ models are now available. A place in the Apple world not anymore. So while the ‘S’ versions are also very popular, why are they no longer being produced?
The ‘S’ models were an example of a successful strategy for Apple.
The ‘S’ versions do not require Apple to release a completely redesigned product every year. keep the range up to date as long as. Even if people didn’t get the final model, they knew that a model would be released next year that would eliminate possible bugs in the phone.
In addition to their appearance with minor changes, Like ‘Siri’ and ‘Touch ID’ important features first came into our lives with the iPhone 4S and iPhone 5S models. In this way, the curiosity was always kept alive, even if it was ‘S’.
Apple took an unexpected step in 2017 and moved to the iPhone 8 without removing the 7S!
Apple introduced the iPhone 8 and iPhone X for the iPhone’s 10th anniversary. The iPhone X, in particular, was very different from the iPhone models we’re used to. By removing the top and bottom bars from the screen with the home button, the phone comes out almost the entire front the screen was covered.
Then the iPhone XS and XS Max launched, apparently the ‘S’ models were back, but not quite as we were used to. On iPhone XS and XS Max models striking changes existed.
The next version was the iPhone 11 and we never heard the name ‘S’ again.
After iPhone 11, with new and important features every year models began to emerge. The ‘S’, on the other hand, was buried in Apple’s history, ending with the iPhone XS and XS Max. So why did the company make such a decision about the ‘S’ models?
Consumers’ desire to change quickly played an important role in this decision.
Our consumption habits with the changing world order evolves together. Now we get bored with everything faster, change what we have faster and set higher expectations every time.
Consumer demand for these rapid changes has also spurred Apple into action, with the ‘S’ models. instead of making incremental improvements. they started making serious changes to every top model, to meet consumer demands.
This move was considered a new example of innovation for Apple, which took its place in the world of technology with the innovations it brought.
After Apple discontinued the ‘S’ models, it tried to surprise consumers with every new model and to bring great innovations continued.
Apple’s product range, now on the market, There was no need to keep it up to date. Now consumers eagerly await every new model to come out and do not hesitate to buy it.
Sources: Apple Explained, Geeks Modo
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Emma Ortiz is a gadget expert and author at Div Bracket. She provides in-depth coverage of the latest and greatest in consumer technology, offering readers an inside look at the latest trends and innovations in the world of gadgets.