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The Samsung Galaxy Z series is back and there’s no way out

  • July 10, 2023
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The Samsung Galaxy Z series is back and there’s no way out: “Join the Flip Side” Season 2. Samsung Electronics has released a new global short film as

The Samsung Galaxy Z series is back and there’s no way out

The Samsung Galaxy Z series is back and there’s no way out: “Join the Flip Side” Season 2.

https://www.youtube.com/watch?v=4P65EJKIUwM

Samsung Electronics has released a new global short film as part of the “Join the Backside” campaign featuring announcements of the next generation of Galaxy devices to be unveiled later this month at Galaxy Unpacked 2023.

Based on the first “Join the Backside” video released last September, the new campaign video continues the theme by encouraging people to believe in their passion for innovation. In a fun and playful way, the videos show the unique uses for foldable devices and how they challenge everything consumers know about the regular smartphone.

A new campaign video highlights the perceived barriers people face when considering abandoning the status quo despite enticing benefits on the other side. Through the campaign, Samsung invites consumers to challenge the norm and, on the other hand, enjoy new and unique experiences.

“He flip side This in itself is more than just a device: it is a way of thinking. Lifestyle. It’s a new and open world, where the best experiences await those who are ready to push the boundaries of the familiar and try something new,” said Sonia Chang, Vice President, Mobile eXperience Business Brand Marketing Group at Samsung Electronics. “With the Galaxy Z Series, Samsung delivers innovations that challenge the norm, redefine what a smartphone can do, and transcend traditional boundaries to open up a new world of experiences.”

We invite you to watch the video below for the second season of “Join the Backside” and stay tuned to see how Samsung pushes the boundaries of innovation with a smart mobile experience to date in Galaxy Unpacked 2023, which will be held on July 26 at 6 :00. (COL) live on Samsung.com/co and Youtube channel.

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