Phone sales are not increasing. The latest data from Counterpoint Research, which corresponds to the first quarter of 2023, indicates a 14% decrease if we talk about the global market. In the European example, the decline is even more pronounced: 41% originates mainly from Russia, Central and Eastern Europe.

profits. In the midst of this fiasco in shipments, Samsung begins to recover. After surpassing Apple, it once again became the leading manufacturer worldwide with a market share of 22%, followed by Apple with a share of 21%.

Success in the A-series and S23-series helped Samsung regain its position, according to Counterpoint data. Apple experienced the smallest drop in shipments year-over-year, though it fell to second place by a 1% margin. At a certain distance, they are followed by Xiaomi with a share of 11%.

OPPO squeezes Xiaomi, with 10% of worldwide shipments, Vivo in fourth place with 7% and OnePlus in fifth place with 5% of shipments. Shipments from China and India have helped OnePlus get to this position. Samsung, Apple, Xiaomi and the almost complete BBK group: that’s the current picture.

If we talk about the data at a purely European level, the distribution is as follows:

• Samsun 33%
• apple 27%
• 18%
• 4%
• Realme 3%

After the disappearance of the map by Huawei, Realme occupies the fifth place on the territory of Europe, close to its sister OPPO, which does not have a much higher figure. Still the Xiaomi region with 18% of the total shipment.

down. Returning to global photography, the first quarter of the year ended with 280.2 million shipments, 14% less than 2023 and 7% less than the last quarter of 2022. its position in the current macroeconomic scenario.

Image | Xataka and Counterpoint

on Xataka | Smartphone sales hit its deepest depression (and won’t recover in the short term)