Meta launched its text-based app Threads last month, which will rival X and formerly Twitter. Although the new application initially attracted a lot of attention and had more than 100 million users, it lost popularity over time. Mark Zuckerberg also stated that more than half of users have been lost recently.

However, an analysis by a company called Website Planet has shown that Threads has lost a significant number of users, even though it has lost a lot of users. get more interaction revealed.

Popular accounts get 8x more likes on Threads than X

30 brands compared based on the number of likes and comments on both platforms. As a result if even if they have fewer followers It turned out that they got more engagement in Threads than in X. This situation, in all but four accounts, that is, it was seen in 87% of them.

Website Planet says there is a big difference in the number of likes. Accordingly, companies will average Eight times more likes on Threads than X to take.

For example, news agency Reuters gets 6.5 times more likes on Threads, despite having much fewer followers. Let’s say Reuters has 25.6 million followers on Twitter and 550,000 followers on Threads. On the other hand, Red Bull, which has 85% less followers than X on Threads, got 23 times more likes on Meta’s platform.

The analysis shows that Threads has managed to differentiate itself when it comes to brand engagement, despite a significant drop in user numbers. It is possible to say that this data can encourage companies to share on Threads. We will see over time if the application will come to the desired places with the contribution of new features to come.