It was October 2020 and some of us put our hands on our heads. The (then) newly introduced iPhone 12 wouldn’t include a charger in the box on the pretext that they’re protecting the environment this way because who doesn’t have a charger at home anyway. The excuse was reasonable – used by other manufacturers doing the same thing – but at the same time Apple sold the 20W USB-C charger with 1m cable for 25 Euros (35 Euros for 2m) and I converted this accessory to another way of making money. This isn’t the first time the company has used this strategy, and it looks like it won’t be the last.

iPhone 15 and USB-C connector. Everything points to the upcoming iPhone 15 being the first Apple terminals to say goodbye to its proprietary connector and meet the USB-C connector. Thus, the company will comply in advance with new European regulations mandating devices to be charged with this connector from the end of 2024.

A problem is an opportunity development income. Apple must have thought they could suggest ways to have the last laugh in the situation. The Made for iPhone (MFi) program approving third-party accessories was discussed months ago. This would be the first leg of a strategy that offered official and certified USB-C cables, but at a higher price for Apple to cash out.

Premium cables if you want to charge and transfer data at full speed. In fact, these rumors are that cables without Apple certification will be limited to software and trapper charging and data transfer rate.

a round business. Some studies suggest that Apple makes an extra $6.5 billion by not plugging chargers or headphones into its iPhones. Accessories have become a particularly profitable segment for Apple, a company notorious for offering options at high and even ridiculous prices. The $1,000 value of the Pro Display XDR monitor or the famous wheels on the Mac Pro are good examples.

Come (maybe) colored wires. HE latest rumor Regarding the iPhone 15, this will fully reinforce the strategy. Apple would raise according to the latest data Launch of custom USB-C braided cables for their iPhone: they would be available in a variety of colors that would allow them to match the colors of the devices. Color is theoretically an aesthetic issue, but There are those who are ironic with the troubling possibility: they won’t work if they’re not the same color as the iPhone.

Is it optional or included? Even though Apple stopped including chargers in iPhone boxes, it still included cables. If the appearance of these new colored cables is confirmed, it’s worth asking if 1) they will be the standard cables for the iPhone 15 and 2) whether Apple will include them in the box.

apple is apple. It seems reasonable to assume that these cables will be optional and will have to be paid for separately, and that Apple will perhaps include an official “regular” USB-C cable, but with more limited features than this theoretical “premium” cable. Take advantage to sell independently. We’ll confirm all this in a few weeks: The iPhone 15 is rumored to be unveiled on September 12, although Apple has yet to give an official date.

Image | apple center

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