The smartphone market is growing day by day. However, not everyone needs phones with 2K screens that can zoom up to 120 times the surface of the moon, communicate via satellite, and project 3D images. Some people just want a cell phone for communication and don’t want to spend all day watching 60-second TikTok videos. It is seen that the number of these people is increasing the most. According to the Counterpoint report, feature phones are making a comeback in the US market. Details are here…

Feature phones are making a comeback as millennials and millennials seek digital detox

Feature phones, or as some say dumb phones, are making a comeback in the US market. This is due to a number of factors, including the growing popularity of digital detoxes, the availability of feature phones, and the growing demand for secure devices.

One of the main reasons for the return of feature phones is the growing popularity of digital detoxes. More and more people are becoming aware of the negative effects of excessive smartphone use, such as anxiety, depression and sleep deprivation. Feature phones offer a way to escape the constant stimulation of smartphones and return to the real world.

According to Counterpoint, the US mobile phone market is still relatively small but growing rapidly. US shipments are expected to reach 2.8 million in 2023. The two leading OEMs for the US phone market are TCL and HMD. TCL is the market leader with a 43% share, followed by HMD with a 26% share.

Other players in the market include Sonim, Kyocera, Schok and Tinno. While feature phones are expected to remain a niche market in the US, their popularity is expected to continue to grow in the coming years. This is partly due to the increasing interest in devices that promote digital detox, as well as the availability of feature phones with the latest features.