The pre-sale of Samsung’s fifth-generation foldable devices is boosting the segment’s growth in Colombia.

The presale results of the new Galaxy Z Fold5 and Galaxy Z Flip5 in Colombia achieved an increase of 87% compared to the previous model, demonstrating the great recognition of the foldable phone line in the Colombian market.

At the end of July, the fifth generation of Samsung’s new foldable phones, the Galaxy Z Flip5 5G and Galaxy Z Fold5 5G, was released and pre-sales in Colombia lasted until August 24. Starting this week, they are being sold from mobile operators, retailers Samsung.com/co.

In Colombia, the $5,000,000+ premium market grew 115% in value and 93% in units in the first half of the year, giving Samsung a combined market share of 49% in that range. Today, this price segment is more relevant in consumption, especially in models with a capacity of 512 GB and 256 GB, as a result of which the share of this segment in sales volume has grown from 11% to 25%.

The country’s pre-order results show a growing preference for this type of device among Colombians, with sales up 87% year-over-year.

Against the backdrop of the brand’s good overall results, positioning in the premium segment of the foldable Z-series or, as they are called locally, foldable phones, stands out. The sense of brand pride among foldable users is 40%, which is 8pp higher than the overall brand pride of Samsung in Colombia. 43% of users find it extremely innovative and out of the ordinary, about 3 percentage points more than other premium devices on the market.

Foldable device users have a shorter renewal period than the average smartphone user (2 years). 10% of Fold users (Z lovers) renew their subscription after 13 months for the latest generation of the same range.

“We have seen significant growth in demand for foldable smartphones year on year as users discover the flexibility and versatility that these devices offer and how they become the perfect tool for everyday life. Since we introduced the first foldable model in 2019, we have continued to innovate, each time improving the quality of these devices, listening to the voices of users and their needs,” says Patricia Velasquez Martinez, Vice President of Samsung Mobile Phones . Colombia.

Z Flip5, favorite of the Colombians

It is important to note that Samsung’s foldable devices were sold early, with the Galaxy Z Flip5, the brand’s most portable device, favored, up 88% year-over-year and with more female participation, while the model was performance-focused on the Galaxy Z. Fold5 was 86%.

When it comes to colors, it is clear that more and more Colombians are choosing unique and different colors to suit their lifestyle and personality. Galaxy Z Flip5’s favorite colors were graphite, then mint green, and for the Galaxy Z Fold, phantom black, then blue.

In 2022, Samsung sold nearly 10 million foldable devices globally, of which the Galaxy Z Flip was the most popular among users (64%) and the Galaxy Z Fold was 36%. Users praise and appreciate the Galaxy Z Flip for its compact design and versatile functionality, from a customizable external display to hands-free selfies with FlexCam, and the Galaxy Z Fold offers powerful multitasking performance enhanced on a big screen.

sale open to the public

The fifth generation of Galaxy foldable devices is available from this week at all points of sale in the country. Its design has been improved with a new hinge that reduces space when closed; In addition, these smartphones contain the most recyclable materials inside, making them more environmentally friendly by reusing plastic from the oceans.

The Galaxy Z Flip5, Z Fold5, Watch6, Watch6 Classic and Tab S9 series will be available with exclusive offers and financing plans with 0% interest for 12 and 24 months from partner banks through various sales channels such as the Samsung Store, mobile operators and retailers.

Those who choose to purchase these devices will be able to take advantage of offers such as buying the Galaxy Z Flip5 or Galaxy Z Fold5, as well as getting an additional year of warranty through the Samsung Care+ plan, where they also have 12 months of accidental damage insurance, and you will have to pay only 30% deductible through the insurance company.

And those who want to use their current device as payment will be able to access the replacement plan by going to the Samsung Experience Store or its partners (Claro, Éxito, Alkosto, Ktronix, Falabella and select Jumbo stores). and delivery of their equipment to receive discounts of up to 35% on the purchase of the new Galaxy Z Flip5 and Z Fold5.

Remember that you can learn more about new Samsung devices at samsung.com/co.