May 7, 2025
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  • September 12, 2023
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iPhone 15 has arrived, USB-C has arrived but The feared price increase that has been muttered in recent weeks did not come. Probably due to a disturbing inertia

iPhone 15 has arrived, USB-C has arrived but The feared price increase that has been muttered in recent weeks did not come. Probably due to a disturbing inertia that has managed to stabilize in recent months (euro depreciation against the dollar, inflation to stabilize) and the margin maintained by the increases a year ago.

In fact, this does not mean that the price of iPhones has not increased; The problem is that they are cheaper than previous models. Moreover, this is done without taking inflation into account, which will make the difference even better.

Surprise has arrived

iPhone 15 and 15 Plus 50 euros decreased compared to the price of 14 and 14 Plus. And with many more new features than those introduced in the 14th compared to the 13th, when almost identical models were released.

In Pro models, iPhone 15 Pro Reduced its price by 100 euros compared to 14 Pro15 Pro Max maintains the same price as 14 Pro Max. Of course, the storage space of the base option is doubled, going from 128 GB to 256 GB.

The Pro model without Max was the most discounted model, both in nominal terms (100 euros) and in percentage terms (7.6%). This is unusual for Apple, although it is understood in a very specific context: the context of the euro zone a year ago.

2022

2023

difference

percentage decrease

basis

€1,009

€959

-50€

-5%

plus

€1,159

€1,109

-50€

-4.3%

professional

€1,319

€1,219

-100€

-7.6%

pro max

€1,469

€1,469

€0

0%

If we take into account the effects of inflation, the difference is even larger.

And a little extra curiosity: There is no iPhone that costs more than 2000 Euros. There was one last year: 14 Pro Max 1TB sold for 2,199 euros. This year’s most expensive iPhone, the 1TB 15 Pro Max, remains at 1,969 euros. It’s not less, but it no longer exceeds the psychological ceiling that was surpassed a year ago.

in Xataka | The iPhone 15 has a “second-class” USB-C. Support 15 Pro with fast connection.

Featured image | Manzana.

Source: Xataka

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