On the day of judgment, seven trumpets will sound and the sky will become dark as goat hair and Apple will implement a major price drop. Wait a minute: this last one has already happened. The new iPhone and Apple Watch are cheaper in Spain than their previous versions, and even the Apple Watch SE from a year ago has reduced its prices; This is something that is not very common in this company.

Apple, of course, did not specify the reasons, but considering what happened with the iPhone 14 a year ago and now with the new iPhone 15, it seems that there are some more possible reasons.

A self-explanatory currency exchange

First of all, where we came last year An inertia that does not stop the euro from losing value against the dollar. As a company based in the United States, Apple receives its money in dollars and signs its balance sheets in that currency, so we understand that it wants to protect itself against this devaluation by increasing prices across the euro zone.

In the United States, on the other hand, prices remained stable; This was a sign that the real problem was in the exchange rate, which was unfavorable at the time.

Shortly after the introduction of the iPhone 14, the euro began to rise against the dollar, although it did not reach the levels where the iPhone 13 approached $1.2 per euro. Yes, this meant a respite that translated into lower prices for those of us paying in euros.

There is also another threat, inflation, which starts growing quite vertically in 2022; This leaves uncertainty about the economy, which could help lead to Apple’s decision to raise prices despite doing so in euros abroad rather than in its home market. The region is ahead.

This inflation, which has become more under control in recent months in the Eurozone in general and in Spain in particular, has also helped to reduce uncertainty about the future of the economy; because a manufacturer, in this case Apple, isn’t that worried about protecting itself. from possible cost increases.

Then we can talk about where the iPhone Pro or its equivalents like the X and Half are available in the United States.

Something that doesn’t fit the landscape we see in other parts of the world. Maybe Apple’s home market is paying for the party. But this is another topic.

Featured image | Xataka, Mockuuups Studio.

in Xataka | The cheapest iPhone 15 is also the most attractive. Distances get shorter with Pro.