Site operator Alibaba Group Holding Ltd. It was reported on Monday that the new iPhones sold out within a minute of going on sale on Tmall in China. Trying to buy the most expensive models in China is a matter of patience. Pre-orders for many variants reached a month and a half; Only one pair is available as of late October, a month after the product’s launch date.

So much for the patriotic spirit of the Chinese consumer. Before Apple Inc. showed off the iPhone 15, state media and social networks in the country were talking about Huawei Technologies Co.’s Mate 60 Pro phone. and is assumed to be the killer of the iPhone. Making matters worse for Apple, Beijing expanded its ban on Apple products to many businesses.

So far these moves appear to have had little impact on ritual enthusiasm for the latest iPhones.

While eating lunch in Hong Kong the night Apple opened pre-orders for its next phones, I saw the man sitting at the table next to me frantically updating the Apple Store app on his iPhone 14 Pro, hot on the trail of the new device. one number at a time above. It became clear that there were many people across the region doing the same thing.

This year’s buying cycle is still quite early and final sales figures may reveal a different picture. But early signs suggest that iPhone sales in China are no different from other years or even other countries. For fifteen years, Apple has managed to convince people that consumer electronics are a must-have.

But the atmosphere in China in 2023 the other one. Unusually, the iPhone was not among the trending topics of social networks on the day of its presentation. Apple has been in a negative light ever since it became one of the hottest topics of the day.

So in China’s tightly controlled public information sphere, the iPhone is going through a tough time right now. But we have yet to see that enthusiasm fade among early adopters.

iPhone once again goes beyond real-life events. In the years since the product’s launch in 2007, we’ve experienced multiple financial crises, the election of a former reality TV host as president of the United States, a global pandemic, and a still-raging war in Europe. For now, iPhone is the best I know, from the movie to the immortal line”“dune hill” “Spice must flow”. Source