May 10, 2025
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How did the idea that made Getir so famous, a first not only in Turkey but also in the world, come about?

  • October 9, 2023
  • 0

Getir, which is indispensable for us, especially during the pandemic period; An initiative that has been implemented It came about when it sparked another idea. Within a few

Getir, which is indispensable for us, especially during the pandemic period; An initiative that has been implemented It came about when it sparked another idea. Within a few years it spread abroad, creating many different possibilities within the application.

Getir, which has achieved great success in this short time and has an application on all our phones. “to the father of the idea” and let’s see together how it got to this point.

The founder of Getir developed a startup idea after the age of fifty.

Nazim Salur graduated from Boğaziçi University, Department of Business Administration in 1986 towards serial entrepreneurship started. Office furniture was also produced at the time; He also founded a company that brokers the sale of industrial facilities and factory production lines in America.

Later he started showing interest in the field of technology. His first attempt in this field was in 2013. It was “BiTaksi”. He developed an application that connects passengers with taxis and introduced the credit card payment method in taxis for the first time in Turkey.

Taxi entrepreneurship led to the rise of the Getir idea.

The application, which quickly brings passengers and taxis together, paved the way for another idea. Salur, “We can send taxis to people in 3 minutes. “When we place products in these vehicles, we can take other needed products within 10 minutes.” excited by the thought Co-founder of GittiGidiyor He told Serkan Borançılı about this idea and they set out together.

Getir, who came into our lives in July 2015, a first in the world It was launched in Turkey and brought groceries to consumers in minutes. Initially, it only offered delivery to users within a certain region.

In addition to the service that the application provides us to lazy people in today’s world, its practical interface and ease of use have made the brand popular. During the pandemic period, the user fee is by 60% It increased. Getir grew quickly, received major investments and never stopped expanding.

The brand started with delivery only in certain regions; Over time it spread beyond Turkey and to other countries.

Entering its sixth year, Getir started its service in London as the first stop after Turkey. In the same year It also reached Amsterdam, Berlin and Paris. Later it also acquired BLOK, another fast grocery delivery application in Italy and Spain, and BLOK’s new name was Getir.

When we reach July 2023 we will come from France, Portugal and Spain. “The complex legal environment and regulations imposed by local authorities; the success of the company It makes it harder.” They withdrew for the following reason.

Getir continued to grow by acquiring other companies.

BLOK was not the only company that was acquired by Getir. MOOV, the vehicle application under Anadolu Group, is too 75% of the shares took over and the Getir vehicle service was launched. In 2022 it acquired German rival Gorillas.

The company also had some agenda-setting events.

In early 2023, it was revealed that Getir had been hacked and our data was being shared with third parties. The company made the above statement after admitting that a cyber attack had taken place.

The most recent news was that Getir announced in October 2023 that it would lay off 2,500 employees. The company, which said it was restructuring on a global scale, announced it would say goodbye to 2,500 of its 23,000 employees, or 10.86% of its workforce. Previously, a Getir employee was employed by the company. labor exploitation He announced in screenshots in the WhatsApp group that he was working under difficult circumstances and could not get permission. For this reason, there are currently reactions to Getir’s dismissal process.

It continues to operate in 5 countries.

Getir started with a few regions in Turkey; UK, US, Germany, Netherlands and Turkiye in 5 countries is active. Getirİş, GetirÇarşı, GetGetirBüyük, BiTaksi continues to meet many of our needs with its extensions.

Sources: Getir founder Nazım Salur, Getir, Getir2

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