Samsung will unveil the Galaxy S24 series flagship smartphones at the Unpacked event early next year, earlier than ever. While the presentation is expected to take place in San Francisco on January 17, the Korean giant had introduced its new flagships in February in previous years. This could be a strategic move by Samsung in its fight for leadership against Apple in the American smartphone market.

Information source SBS Biz, citing SamMobile, reported on Samsung’s plans to present its new flagship smartphones on January 17. This information was confirmed by a person from Ice Universe, who previously stated January 18 as a possible launch date.

Other sources also claim that Samsung’s partners will start mass production of new products a month earlier than usual. This schedule change is apparently related to the South Korean company’s desire to compete with Apple sooner in the American smartphone market with its new iPhone 15.

There are also reports that Samsung plans to return to the US next year to launch new Galaxy Z Fold and Flip foldable phone models. The latest Galaxy Z Fold5 and Flip5 models were unveiled in Seoul, and the return of the Unpacked summer event to the US underscores the importance of the US market for the company.