WhatsApp, which continues its operations within Meta and is the world’s largest messaging platform, has operated under the Meta umbrella for years.Will there be advertising? He came to the agenda with questions. A Financial Times report in recent months even claimed that advertising would be coming to the application. However, this rumor was directly denied by WhatsApp boss Will Cathcart in September.

A few months after these accusations, new statements came from Cathcart. In an interview with Brazilian media, the well-known businessman stated that there are no plans to show an advertisement in the main lines of the application (such as messages), but that it may appear in other parts.

We can see ads in statuses and channels

The WhatsApp boss’ statement reaffirms that no ads will appear in key areas of WhatsApp, such as chats. However, Cathcart notes that advertisements have a characteristic similar to stories. to situations and recently launched to the canals indicates that it can be added.

In Catchart’s statement: “The reason I worked out the answer is that there may be ads in other places (channels and situations). For example, channels may want to charge users who subscribe or promote their channels.” Using the expressions, he continued:“No, we don’t place ads in your inbox.” proverb He guaranteed that we will not see any ads in chats.

Actually, this is not the first time that WhatsApp has come up with the idea of ​​introducing advertisements in statuses. Platform, a few years ago He had said he could take such a step, but it was never implemented. Cathcart is already calling this a “possibility”.

In short, advertising should be applied to situations and channels. It is not yet clear whether he will come or not. There is a possibility that it will never become a reality. WhatsApp also says in its statement that there is currently no such attempt. We’ll have to wait and see what path the platform will take.