Xiaomi reached a major milestone on Tmall Super Brand Day, achieving record revenue of 625 million yuan ($87.5 million). This achievement is unmatched by any brand on the platform in 2023. The Xiaomi 14 series, which was launched at the end of October, played an important role in this success, becoming the leader in both sales and revenue among new smartphones on Tmall. It also achieved a leading position in sales among domestic smartphone brands.

Xiaomi tops Tmall’s Super Brand Day sales

Xiaomi expressed its deep appreciation for the overwhelming support and enthusiasm of its customers, seeing it as a sign of mutual gain and a strong bond with its user base. Xiaomi’s performance during the Double 11 promotion was outstanding, and as of the end of October 31, its total payout exceeded 10 billion yuan ($1.4 billion).

The Xiaomi 14 series, especially the standard model Xiaomi 14, has achieved impressive sales figures. Over one million units were sold within ten days of launch, with average daily sales of approximately 100,000 units. Additionally, Xiaomi 14 broke new domestic smartphone sales records within the first four hours after its initial sale on various online platforms such as Tmall, JD.com, Douyin and Kuaishou.

Xiaomi 14 Pro Titanium Special Edition was in high demand, selling out within seconds of its launch, showing the strong interest of consumers in this special edition. However, Xiaomi is also facing production problems due to the high demand for Xiaomi 14 Pro Titanium Special Edition.

Xiaomi’s TV series, especially the Xiaomi TV S Pro MiniLED series, has achieved an impressive sales revenue of over 1 billion yuan ($140 million) across all channels.