There is an interesting and impressive relationship between Amazon, one of the world’s most popular e-commerce platforms, and social media giant Meta. partnership finished. Under this partnership, users can view products sold on Amazon while browsing Instagram or Facebook. with just one touch they will be able to buy. We know it sounds interesting.

As I surf Instagram and Facebook, I often advertisement you will see. Amazon is one of the ads shown. However, if you want to buy the product from the advertisement you see here, you will have to leave Instagram or Facebook and go to the Amazon application. Here is the collaboration between giant companies, eliminates. You can now buy the product you see on Facebook and Instagram without having to deal with the Amazon application.

This is what the user experience will look like:

The new feature, which is currently being tested with a small user base in the US, will revolutionize the online shopping experience. Facebook or Instagram account with Amazon account matching usercan immediately purchase the product they see on the platform. The only important thing here is that you have predefined the information in your Amazon account. Before using the new feature, the process is completed by entering billing and shipping address information into Amazon and saving credit card information. will make it even easier.

The collaboration between Meta and Amazon applies to both platforms. is crucial. Amazon has an opportunity to increase its sales by providing a more convenient experience for the user. Meta increases the success rate of targeted ads. When will the feature be released globally? Unknown However, it is possible to say that a whole new era has dawned for the online shopping world.