Googling of Epic games continue between antitrust caseIt also reveals some developments in the gaming world that we’ve never heard of. One of these developments stands out as Activision Blizzard’s desire to create its own mobile game store. The gaming giant also took serious steps in this area in 2019.

Epic Games in court, only from Google Android He argued that he made payments to some companies to maintain his monopoly on the gambling store in the market and thus prevent the creation of competing stores. Activision Blizzard was also cited as an example of these claims. presented as evidence Activision Blizzard internal memo According to reports, the gaming giant has seriously put a game store project on the agenda in order to negotiate with Google.

Activision Blizzard wanted more from the mobile gaming market

In this project called Project Boston, the idea is to quietly open an Activision Blizzard King game store for Android devices. The company can open this store itself or Epic games or known from Clash of Clans Super cell It also evaluated the alternatives to opening a joint marketplace with companies such as. While the intention is to allow other game developers to also publish games on this store, The commission rate is 12% It was intended.

ABKs “Steam from mobileThis market, which he defines as “so has the most affordable commission rate It would be Sunday. This store would be ported to iPhone after Android. About 70 King employees started working to open this marketplace with mobile games, especially Candy Crush.

The other plan, and apparently the ABK’s main request, is Google offers a more attractive offer used to be. As part of the company’s “stronger economics across mobile, YouTube, advertising, media spend and cloud” policy, the company struck a deal with Google. After all, Google gave Activision Blizzard King $360 million accepted the payment. In his statement to the court, ABK’s CFO said that the small team they had created would not be sufficient for such a project and that setting up its own marketplace was inefficient in terms of costs. Epic Games, on the other hand, argued that Google took such an approach because it was afraid that other companies would follow this path if ABK set up its own store.