The mobile market has been in stagnation for years. Specifically, 27 months of sustained decline with no light at the end of the tunnel. Slowly the storm seems to be calming down and the latest data from Counterpoint Research reflects a breath of fresh air into the market. October was the first month when the downward trend was bucked, and there are signs that the situation may continue this way.

First signs of recovery. October has been a good month for global phone distribution. We’re talking about shipping nearly 300 million smartphones. While the numbers are still far from the 546 posted in 2017, they do show a path to recovery that will take us to numbers close to what we saw in 2021.

iPhone always drives stats. iPhone sales in Spain are up 32%, and the iPhone 15’s numbers are much stronger than those seen on the iPhone 14 family. The strategy works: Go for the top level to avoid falls while the rest fall. Apple won’t be able to completely change the overall sales picture in the market, but it does manage to fuel a flame that seems to have gone out.

While Apple grew 32 percent, other companies like Xiaomi lost 1 percent in annual shipments, while more notable cases like OPPO saw a 17 percent decline. TCL takes advantage of this gap and increases its shipments in our country by 17%. Giants like Samsung manage to stop the decline and grow some at the end of the third quarter.

Xiaomi is not far behind. Despite the slight decline, Xiaomi is advancing rapidly in both China and Spain. The company is recording a 14 percent growth compared to last year with current data in its own country. It is the undisputed leader in sales in Spain. The company is expected to continue growing in 2024, and the launch of products such as electric cars will help solidify the company as a company that can offer the highest range of products in every product.

consultants clear. Consulting firms like Canalys point to 2024 with signs of recovery, even taking into account that smartphone shipments are not at their best.

“While all of 2023 will see the fewest smartphone shipments in more than a decade, there are signs of the market improving as we approach 2024.”

Specifically, forecasts speak of 4% annual growth for the 24th academic year; A very optimistic figure considering the current market situation. A significant replenishment cycle is expected, especially for mid-range products purchased between 2020 and 2021, and there is optimism in price competition when it comes to out-of-stocks.

A year full of amazing equipment. 2024 will be an incredible year in terms of hardware, especially Android offerings. Panels with 4,000 peak nits, more efficient processors, batteries that will eventually exceed 5,000 mAh (at least at the high end), and new charging standards even closer to 100W for budget devices.

expected An important year of improvements at the hardware levelThis can increase sales, especially in the middle price ranges.

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in Xataka | I thought the upper end was stagnant. I was completely wrong