Xiaomi founder Lei Jun talked on Weibo about his entrepreneurial journey in the last 30 years, Xiaomi’s future prospects, the company’s cars and the success of Xiaomi 14.

The sales volume of Xiaomi 14 series exceeded one million units in a short time. Within 5 minutes of launch, sales exceeded the daily sales of Xiaomi 13 by 6 times, which pleasantly surprised the company management.

At a certain point, before Xiaomi 14 was released, you were aware that the series would be successful. I understood that Xiaomi 14 would sell better than Xiaomi 13, but I did not expect the sales to be this good. Lei June

“Our first key metric is the number of positive reviews among e-commerce platform users in the first month. The percentage of positive comments within the first month of posting should be 99%. Lei Jun added that if 100 people buy it, 99 people must be satisfied. — In fact, we have launched six series of smartphones in the last two years. We constantly focus on word-of-mouth marketing. When the previous five batches reached 99%, there was still no qualitative change in sales. However, the Xiaomi 14 series suddenly became very popular. Xiaomi’s launch of Hyper OS also played a role.

According to BCI, Xiaomi ranked second in the Chinese market with a share of 18.3% in November 2023. The number of Xiaomi activations increased by 44.1% compared to the previous year, reaching 5.243 million.