He states that companies are trying to model their new images and understand new consumption patterns. 24 Channels. Olena Tokar is marketing director CanyonIn addition to mobile and PC accessories, the smart device brand also explained how the consumer demands of the young generation have differed.

According to him, the younger generation of consumers is going through a period when revolutionary technological achievements are at the peak of development. This significantly changes their perception of innovation, business and lifestyle.

Young people believe that smart devices should be within arm’s reach. It’s no wonder they spend 4 hours or more a day with a smartphone in their hands. Ultimately, it determines how modern consumers solve problems, access information, communicate, learn, shop and earn a living.

Technological achievements are now at the peak of development / Photo: Canyon

This is how the younger generation of consumers

Next-generation consumers, also called “millennials” or “digital natives,” are the demographic group that follows Millennials, the generation born between the mid-1990s and mid-2000s. Most Centennials are tech- and social media-savvy, and nearly all of them have been using the internet and gadgets from a young age. Marketers of the new century are just beginning to understand this generation and its significant differences from Generation Y.

What do the centenarians believe?

The younger generation of consumers grew up in different times and their minds are shaped by extraordinary experiences. Their view of the world is as unique as their view of money and technology. For them, technology is not a necessity, it is a way of life and a continuation of themselves.

Gadgets are a way to communicate with the rest of the world. Canyon notices a trend towards product selection that meets high consumer standards in terms of multifunctionality, individuality and integration into social networks.

Which devices do young consumers prefer?

The younger generation prefers devices that combine trendy design, customization and high functionality and prefers smartwatches with advanced health monitoring features. For example, Canyon Otto SW-86brilliant wireless headphones with high sound quality and larger battery capacity, and computer accessories that provide convenience and technological advancement.

These devices not only serve daily needs, but also become an integral part of social and professional interactions, reflecting consumers’ individuality and dynamic lifestyles.

The Canyon Otto SW-86 watch is designed for the needs of modern consumers / Photo: Canyon

Beyond gender stereotypes

Does device selection differ by gender? Olena Tokar says that centenarians are moving away from traditional gender stereotypes, preferring devices that serve their lifestyle rather than conforming to norms. Canyon embraces this trend, creating universal products that suit everyone without limitations.

Ethics and ecology as selection factors

Centennials tend to support companies that share their values ​​and aspirations for a sustainable future. They are looking for brands that offer more than just specs and features.

Canyon is a brand that supports the ideals of the younger generation of consumers, motivating them to be themselves, regardless of their appearance and gender, and calling on them to change the world for the better. Their creativity, unique stories, ecological responsibility, desire for tolerance and humanity, desire to help and share, and smart consumption are a valuable contribution to creating a better future,
– says Olena Tokar.

The brand is constantly trying to expand its product range / Photo Canyon

Canyon listens to the needs of the younger generation and constantly strives to expand its product range to meet consumers’ desire for innovation, individual expression and sustainability. The brand creates products that not only follow trends, but also help shape them, turning each device into a personal assistant combining style, functionality and ease of use.