The undersigned never fully believed that 5G connectivity would change everything. We started reading about this topic in 2015, when 4G connectivity was still a distant dream for most people.

However, telecommunications companies and manufacturers They painted the world pink for us with technology that will allow for blazing speeds and ridiculous delays. In addition to 5G mobile phones, connected and even autonomous cars via 5G were also mentioned at the 2019 CES.

As noted in The Verge a few days ago, operators promised us that 5G networks would change everything, but the most striking use cases have failed and the race to build these networks has proven too costly.

Yes, this technology was a gold mine for those who produced our mobile phones. In fact, 5G connectivity was exactly what manufacturers needed to increase the price of smartphones in 2020. And they did it.

Welcome to the AI ​​mobile phones of 2024

If 2020 was the year when the claim that smartphones would be sold with 5G connectivity was made, the claim would be very different in 2024.

artificial intelligence.

Since the launch of ChatGPT in November 2022, interest in generative AI models has grown rapidly. Sam Altman, co-founder and CEO of OpenAI, made this clear in your message this week on X: “I’m glad 2023 is the year the world starts taking AI seriously.”

Of course we took it seriously. And the buyers are, as can be expected, mobile phone manufacturers. They will use artificial intelligence as a big excuse Thus, you can change your mobile phone and reactivate a segment whose sales have been decreasing for two years.

This will even be an excuse for PC manufacturers, who have been on low hours since the end of the pandemic. There are those who guarantee that 2024 will be a year when the PC will not be our “Personal Computer”, but will be our “Personal Companion” thanks to artificial intelligence. Time will tell whether promises will fall far behind reality, as is the case with 5G technology. Right now, Microsoft is betting almost everything on this co-pilot-filled future.

But as I said, it is mobile phones that are especially wanted to be encouraged, and there are many promising movements here.

Go outside the clouds: Apple and Google promise ChatGPT will be integrated into our smartphones

The first is Apple, a company that seems completely outside the AI ​​race. They have currently missed the AI ​​train, but gradually the company It’s just boiling. entered this segment.

This was proven a few days ago by the publication of a scientific article titled “Master’s Degree in a Flash”. Apple researchers who signed the document made clear that it is possible to run large language models on devices with limited memory.

This clearly increases the potential some sort of “AppleGPT” or “AppleDifusion” view For iPhones: an AI model that generates text and images, running directly on these devices (and the rest of the Apple ecosystem). Perhaps we will see such developments at the next WWDC 2024: it would be a positive moment for Apple to create even more expectations before the release of the future iPhone 16s, which, predictably, will be much more expensive.

Source: Counterpoint Research.

Counterpoint Research analysts are also clear: in 2024, more than 100 million smartphones with artificial intelligence claims will be sold, and by 2027, 40% of the entire market (I think there will be much more) will focus their bets on the talent in question. Growth will be significant next year, but according to this study, we will experience the real fire in 2025, especially in 2026. It seems logical.

The second of the heroes we mentioned This is QualcommHe has been promoting the idea for some time that our smartphones could benefit from generative artificial intelligence in the very near future. They showed a demo of Stable Diffusion on Android in February, and the evolution of SoCs increasingly focused on cores dedicated to AI processes is clearly visible.

Ask Google: The Tensor chips of the Pixel 6 and Pixel 6 Pro, introduced in October 2021, were disappointing in terms of performance, but what they were after was a lead in artificial intelligence that would allow them to win the game computationally at the time. photography.

This claim lasted with the Tensor G2 and Tensor G3 models of the latest Pixel 8 and Pixel 8 Pro, but things will definitely get particularly interesting in 2024, because Google recently introduced the Gemini Nano, the generative artificial intelligence model is intended to be used on mobile devices. This is just the beginning of course.

Therefore, “Now with AI!” We are faced with a possible avalanche of mobile phones that will come with the label. The overused but by no means extinct term is everywhere.

In the meantime, this tag will likely be the perfect excuse for manufacturers to raise prices on devices that will do more work and do it better than ever before. Here the question is clear:Will the artificial intelligence of our phones meet expectations? What will manufacturers sell us… or will it be the same theoretical revolution that 5G technology will create?

Let’s hope not. Of course there is potential.

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