Huawei in recent years Epicenter of earthquake caused by trade war between Washington and Beijing. The biggest victim of this war, in which Samsung managed to rob it of its title as the world’s largest phone maker at its peak, was the victim of trade sanctions that blocked its access to American suppliers, including Google services. .

This situation slows down their growth and a decrease in your incomedecreased by 30% from one year to the next. In the Electronics section, which was most affected, the decline was 50%.

Despite such a complex scenario, Huawei achieves something that seems impossible: a comeback. Even after a year of veto extensions.

Life after American suppliers

While the almost 900,000 million yuan that closed 2020 is still far away, 2023 is closing with “more than 700,000 million yuan” earned, rotating chairman Ken Hu told company employees, reaffirming a corporate statement.

The specific figure will likely be announced at the end of January, when the manufacturer will make public its figures for the last quarter and with them the full year. However, this estimate represents a growth of around 10% compared to 2022, provided that it is conservative.

Particularly praiseworthy, taking into account that this is not about overcoming a temporary setback, but rather a measure that is still in place. Huawei was forced to remain in the market without access to American suppliers.

Huawei essentially has three pillars in terms of revenue: the enterprise market, consumer electronics, and the networking business. The most penalized segment of the market after the sanctions was the consumer segment, which Hu said “exceeded expectations” without giving details. We don’t know what the company’s 2023 forecast is anyway. We will learn the final number soon.

This assumed growth was partly sustained by the support given to it by its country of origin: in China, Huawei’s market share increased from 10% to 14% during the year, while Apple’s market share fell from 10%. 14% to 20% to 15%.

The Chinese market is very tight and many manufacturers share very similar shares. Huawei ranks fifth with 14%, but first place is not that far away: Honor leads this market with a 19% share and Oppo with the same share.

Interestingly, four out of five major manufacturers come from China. South Korean and world leader Samsung is not even in the top 5. So is Chinese Xiaomi.

Another reason why Huawei does not sink but also rises to the surface is this: strong commitment to diversification. It continued to strengthen its catalog of what used to be mobile phones, tablets and little else, laptops, network routers or headsets, and among the latter it highlighted a particularly risky model, the FreeClip.

This allowed Huawei to weather the storm, and although the figures for 2020 are still distant (specifically, almost 200 billion yuan, that is, about 25 billion euros), it managed to reverse the trend.

The rotating chairman, who led the company until March 31, had already predicted that it would be out of “crisis mode” in March 2023, although it remained moderate. “Hard work has allowed us to survive and grow, but serious challenges remain ahead,” the internal statement added in its report. cnn. Pure Chinese philosophy.

Featured image | Dmitry Rodionov on Unsplash.

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