When a technology succeeds in arousing mass interest, vogue word: A word that loses its meaning as it is used. For example, it happened with Big Data, Blockchain, Internet of Things, 5G or web3. How long has it been since you heard the word ‘Metaverse’?

The newest of these is, of course, Artificial Intelligence: The paradigm shift that came with the arrival of ChatGPT more than a year ago continues to produce cascading consequences, and one of them is the number of industry players trying to get on board. That car.

This means that the concept, which had no faults, started to generate some rejection. We also see this in ‘Artificial Intelligence’: arched eyebrows. Does an oven that will cost me 200 euros more because of a joke need this?

We’ve seen shots go the other way with the Galaxy S24 and Galaxy AI.

Forward

2023 was the year we started using productive artificial intelligence tools intensively. ChatGPT, Copilot, Bing Chat, DALL·E, Midjourney, Bard… 2024 will be marked by trends that take them a little higher and can be found all over our devices in one way or another, and will not come as just one thing. more apps or websites.

On the one hand, hardware specialized in artificial intelligence, was created to execute directly. For example, offers that have appeared in recent months, such as the Rabbit R1 or the Humane AI Pin or the Rewind Necklace.

These are not current range devices to which a layer of generative AI has been added, but rather devices built specifically to carry out these functions.

On the other hand, that of devices that integrate it naturally and everywhere. The recently introduced Galaxy S24 is a perfect example: Its seven main functions integrate artificial intelligence into almost the entire system.

From the phone to the keyboard to get real-time translations and transcriptions during the call, to get suggestions for changing the tone of conversations or improving grammar. It is also used to summarize web page content or for productive photo editing.

However, in daily life, the star function must be ‘Environment to Search‘, a function that reaches both the Galaxy S24 and the Pixel 8 Pro for now.

It will go much further in the future. This function allows you to launch a visual search anytime, in any application, and draw a circle over what you want to search for.

For example, the sweatshirt of a person we see in a TikTok video or the monument that appears in the background of a photo sent to us via WhatsApp. In the bottom area, you can see what we have featured, where it is, where we can buy it, extended information, etc., without having to change the application. A panel appears providing results about the

These improvements along with some other improvements like a photo editor like this one Spell Editor pixels, These not only strengthen Samsung’s brand image and promote its sales, but also point the way for others to follow..

This was also the case with the first foldable phones, large-screen smartphones around the time of the original Galaxy Note, or edge-to-edge displays. The reputation of a genre affects all those who provide it, some improve it, others worsen it.

The AI ​​functions integrated into Android today are few and far between and focused on Pixels and not any phones with this system. Apple has interesting features machine learning, but not in generative AI. And Microsoft, which has taken this race seriously from the first minute, is not on mobile phones, but “only” on computers.

If this Samsung offering is to lead the way for the rest of the industry, We will all win, even those of us who don’t use South Korean branded phones. Just like the pressure of the market, which started to flee from the iPhone to the giant Android in 2013, made Apple switch to large screens. Or as Netflix forces audiovisual giants to adopt streaming.

don’t miss MWC Barcelona 2024 (#MWC24)The world’s largest and most influential connectivity event, organized by GSMA in Barcelona Between 26 – 29 February 2024.

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