many headphones

When Apple introduced its new product in the summer of 2023 and announced its price of $ 3,499, many assumed that it would fail because for this money you can buy several headphones from other manufacturers. Also, this is a completely new type of device for the company and users may not like it or find it useful. However, interest in the device was strong from the beginning, and thanks to constant media coverage, it moved closer and closer to launch.

• According to analyst Ming-Chi Kuo’s estimates based on information on the number of pre-orders and delivery times, the company Sold 160,000 to 180,000 Vision Pro headsets for the first three days.
• According to the same insider, it was stated that only 60,000 to 80,000 units were planned to be produced in the first phase and they would be sent to buyers on February 2.

This means the company has sold out all of its current inventory and is taking orders for future headsets and is trying to assemble them as quickly as possible.

Kuo noted: Delivery times remained the same for the first 48 hours and only then did he begin to yawn. This is how long it takes the company to sell current headphones. However, according to the analyst, the same indicator shows a rapid decline in demand after the company’s biggest fans and everyone who wanted the headset the most placed orders. The fact is that in the case of the iPhone there is a constant increase in delivery time, often less than a day, and this is despite the fact that the company has already produced significantly more than the Vision Pro. The fact that it only took two days to sell 60-80 thousand devices shows that the demand for smartphones is lower.

But of course, you have to consider that the Vision Pro in its current form is not aimed at the average consumer, especially considering the lack of some popular apps such as YouTube, Spotify or Netflix. Not to mention the $3,499 price tag.

Kuo said that even if the device is sold at the upper limit, this is only a small percentage of the total 1.2 billion active users of Apple devicesThis makes Vision Pro a very niche product in the company’s eyes. This means the tech giant must somehow stimulate and sustain demand for the headset.