Samsung was the first company to invest heavily in the integration of productive artificial intelligence functions into our mobile phones. Samsung did this through Galaxy AI with the help of Google during the launch of the Galaxy S24, but this created a problem in China because Google apps and services were not available in that country.

Hello Ernie.. As reported by Bloomberg, Samsung will integrate the Ernie chatbot into the Galaxy S24 sold in China. This development follows in the footsteps of ChatGPT or Bard and allows you to summarize texts, organize data or translate between languages. Although its actual capacity is a secret, it is certainly one of the Asian giant’s biggest references in this segment.

The environment to look for is also in China. Ernie will even provide the necessary elements for the Galaxy S24 sold in China to have the “Search circle” function, which is one of the most notable features on both these phones and the Pixel 8 that will be available. . This week.

China is looking for options. Although mobile phones in China use various versions of Android, Google services and applications (including the Play Store) are not available. This forces manufacturers to turn to their own stores and alternatives such as WeChat, the super app developed by Tencent. Therefore, Baidu and Ernie offer an interesting alternative to compete with the AI ​​functions that Google proposes for Android-based mobile phones outside China.

Samsung wants to save the floor. Latest data from IDC revealed the alarming situation Samsung is experiencing in China. The biggest surprise here is that Apple has become the main producer of the market with a 17.3% share, ahead of Honor, OPPO, Vivo and Xiaomi. Samsung and Huawei are not in the top five, but the company has been growing in recent months.

And even so… Bloomberg analysts point out that, despite everything, the integration of this chatbot may not have a big impact for Samsung or Baidu. Reason? As we said, Samsung’s market share in China has dropped significantly. Other manufacturers such as Apple, Xiaomi or Huawei lead this market. But it will be interesting to see how these manufacturers navigate the AI ​​space in China.

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