February 2 is the long-awaited day of the start of sales. The most interested users can pre-order to receive the headset first. The waiting time for online orders has now become a little longer.

Tim Cook gave an interview to Vanity Fair

Apple’s CEO spoke with Vanity Fair’s Nick Bilton about his experience with Vision Pro and why he’s investing in the technology. Articles had previously appeared online about Cook actively using the Apple Vision Pro as a daily device, but he never provided details.

Tim Cook said he watched the entire third season of “Ted Lasso” and “Ford vs. Ferrari” on Apple Vision Pro, and the surround sound made him feel like he was living the experience in person.

If you want, you can lie on the couch and move the screens to the ceiling. I watched the third season of Lasso on my ceiling and it was amazing! When I got home and plugged in my own Apple Vision Pro I saw Ford etc on the ceiling. I watched Ferrari and the surround sound made it feel like Ken Miles’ Ford GT40 was in the room with me. I think meditation is on a different level than anything I’ve ever experienced, and I’ve been meditating for a long time.
– says Cook.

The president of the company even demonstrated the operation of the headset to a journalist who wore it himself.

As for what Cook thinks about the future of Apple Vision Pro, the director said that it is difficult for him to predict what it will be. Since Apple and Cook himself are trying to create this future, shouldn’t he be the one who can predict the fate and future development of technology, Bilton said?

Cook’s response was as follows: “What we do is we get excited about something, then we start pulling the string and see where it takes us. Yes, we have roadmaps and a point of view. But it also requires a lot of research and analysis. Sometimes, “They come together. And they take you somewhere you don’t expect.”

The Apple Vision Pro headset got off to a good start, selling all 200,000 units within a few days. Now the most important thing is whether the popularity will remain the same or drop in a few months. Apple’s $3,499 Vision Pro will probably never reach millions, but even before its launch it left an indelible mark not only among consumers but also among competitors. The latter rushed to announce its analog headphones after the announcement.

A low-cost version needs to be released for the mass market to fully accept these products, but it is not expected to arrive until 2025 and even if it does, it will come with some compromises such as a lower screen. quality and the switch to the iPhone chipset instead of the Mac.

Vision Pro on the facade of the Apple store

Ahead of the launch of Vision Pro, Apple has started preparing its retail stores for the festivities. Anyone who wants can attend the presentation there according to the order of the live serga. To somehow highlight this moment, the company placed a huge installation in the form of Vision Pro on the facade of its main store on Fifth Avenue in New York.

Inside, Apple closed half the store and posted a promotional message: “Get ready. Big things are in store. Check out 2.2.”

Apple closed half of its store / Photo 9to5Toys/Rikka Altland

Sign assembly process / Photo 9to5Toys/Rikka Altland

In addition to being able to buy the Vision Pro in store and pick it up yourself, Apple will also be offering demos starting February 2. These demos will last 25 minutes and will help users understand how to use Vision Pro, what content and applications are available, and whether they need the device.

few details

As journalists know, Vision Pro will have up to 600 apps at launchIncluding various services for watching movies and TV series. But Netflix and YouTube have no plans to release their own versions for the headset, at least not yet. There will also be hundreds of apps for productivity, project and task management, more than 250 games, other entertainment services, apps from cable TV providers, and services like Webex, Zoom, Microsoft Teams, Slack, Notion, and Todoist.

As market analysts assumed, Apple will offer three versions of the headset with different amounts of memory and price. They’re asking the previously announced $3,499 for 256 gigabytes. For 512 gigabytes – $ 3,699. For 1 terabyte – 3899 dollars.