Consisting of audio content on various topics your podcastsIt is a well-known fact that has become increasingly popular in recent years. When this is the case, a competition can arise between the platforms that publish this content. One of the leaders in this Spotifytook an important step last month by making video podcasts available.

In addition, another leading channel in podcasts, from youtube was among the news that he was planning to add a dedicated podcast section to his platform. As the competition on this topic continues unabated, a new survey has revealed which platform is most popular for podcasts.

YouTube surpasses Spotify

A new study from the company Voices has revealed which platform is more popular for podcasts. In a study of more than 1,000 American participants aged 18-69 YouTube is the most popular platform, surpassing Spotify. popped up.

According to the study, participants 57.8% of prefers YouTube, Google’s popular video platform, to listen to podcast shows. Reportedly, this could also be due to the fact that video podcasts are very high and popular on YouTube. It’s also a drawback that YouTube only allows background noise with Premium; however, it is possible to say that the platform’s emphasis on such content has paid off.

The survey found that Spotify’s respondents 53.6% of found that it was preferred by In addition, Apple Podcast followed YouTube and Spotify with 41.1%, Google 37.9%, Amazon 29.7%. The survey results also found that podcast listeners are more interested in ads that are personalized or related to the programs they listen to.

Finally, the results of this study are based in the US, country to country Modify that you can show It’s worth adding. However, it is possible to say that the US is one of the top countries in terms of podcast listeners, and the research reveals data that could be of interest about the popularity of platforms and programs.