The smartphone market is largely saturated. For this reason, we may see a drop in overall sales figures from time to time. The stability of the market does not yield good results for us consumers. Because brands that have reached or are close to their market share target are already making changes rather than pursuing radical innovations. They re-release popular designs and features with minor improvements.

The strange thing is that most consumers now prefer to buy new models of smartphones that they have used before and were satisfied with, instead of looking for new experiences. Therefore in the middle segment Samsung Galaxy A series, in the higher segment iPhone models accounts for the majority of turnover. Data shared by Canalys shows that the only exception at the moment are the ‘Pro Max’ models of iPhones.

The 10 best-selling smartphones in the world in 2023

1. iPhone 14 Pro Max – 34 million
2. iPhone 15 Pro Max – 33 million
3. iPhone 14 – 29 million
4. iPhone 14 Pro – 29 million
5. iPhone 13 – 23 million
6. Samsung Galaxy A14 4G – 21 million
7. iPhone 15 Pro – 21 million
8. Samsung Galaxy A54 5G – 20 million
9. Samsung Galaxy A14 5G – 19 million
10. iPhone 15 – 17 million

According to data shared by Canalys, iPhone 14 Pro Max and iPhone 15 Pro Max were the best-selling smartphones worldwide in 2023. How can Apple introduce only four iPhone models each year when seven of the ten best-selling smartphone models in the world are iPhones? tens of billions of dollars in revenue It basically explains what you have.

With the iPhone 14 series, Apple started using different processors in Pro and regular models. Furthermore, the battery and camera features of the Pro Max models were even higher than those of the Pro models. It looks like this is from Apple Policy that encourages people to buy the most expensive iPhone It had a positive impact on sales volumes and most people preferred Pro Max models instead of Pro.