It is stated that the electric car project is one of Apple’s most secret and ambitious works, and its aim is to create a completely autonomous vehicle with a limousine-like interior and voice control. 24 Channels.

The company hoped to launch the vehicle by 2024 but faced numerous problems and delays, including the departure of key executives, technical difficulties and regulatory hurdles.

Artificial intelligence is on trend

As Bloomberg’s Mark Gurman reports, Apple executives have lost confidence in the profitability and sustainability of entering the highly competitive, low-margin automotive market.

They decided instead to focus on more promising areas of artificial intelligence, such as generative neural networks that can create realistic images, sounds and text. Some of the car project employees will be transferred to the artificial intelligence department led by John Giannandrea, while others may be laid off.

The cancellation of the electric car project dealt a serious blow to Apple’s reputation as an innovator and technology leader. It also casts doubt on the company’s future direction and growth prospects, as it is heavily reliant on iPhone sales, which have slowed in recent years. Apple has not commented publicly on the matter.