The smartphone world is stuck between the iOS and Android ecosystems. Some consumers love what the Android ecosystem has to offer freedom Although some people like it more, some have adopted the high security of iOS. However, the number of users switching from iOS to Android or from Android to iOS is large not less. New research shows how consumer behavior is changing in this area.
From a survey conducted by Consumer Intelligence Research Partners (CIRP), Switch from Android to iOS revealed salient points about users. According to research, the percentage of Android users who have switched to an iPhone has increased in recent years 11 percent to 15 percent He walked back and forth between the range. However, there was something much more striking than this. Users who left the Android ecosystem and switched to iOS generally did not prefer the latest models of iPhones.
The percentage of users who have an Android phone and switch to an iPhone is as follows:

- in 2019 13 percent
- in 2020 11 percent
- in 2021 11 percent
- in 2022 15 percent
- in 2023 13 percent
Only 1 in 5 of those who switch from Android to iPhone buy the latest model iPhone

Looking at the 2023 data, we see that users switched from Android to iPhone throughout the year 29 percent It seems that a significant portion of them switched to the iPhone SE 3, iPhone 12 or iPhone 13. 26 percent of users preferred to buy iPhone 14 or iPhone 14 Plus. With this; The percentage of people who bought iPhone 14 Pro and iPhone 14 Pro Max was 25 percent. iPhone 15 and iPhone 15 Plus 9 percentAlthough attractive to a segment of 100,000, iPhone 15 Pro and iPhone 15 Pro Max were the choice of 12 percent.
Only 5 percent of those who will already own an iPhone in 2023 iPhone SE3 the preference. The majority of those currently using iPhones preferred to buy iPhone 14 Pro and iPhone 15 Pro Max. The iPhone 15 series, which appeared in the last period of the year, 23 percent cut Preference by.
So why aren’t Android users interested in the latest model iPhones?

According to the CIRP report, the main reason why the latest model device is not preferred when switching from Android to iOS is: budgetary. The researchers found that a significant portion of users who switched were already using affordable Android phones, and noted that users also had older iPhones. They are confident that it will do its job.so they think they don’t want to pay too much for the latest phone models.
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