June 20, 2025
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Increases for all subscriptions, including Netflix and Spotify, are on the way! Google announces additional costs for app developers

  • March 7, 2024
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of the European Union DMA (Digital Markets Act) The regulation made it mandatory for tech giants, called gatekeepers, to allow third-party payment methods. Tech giants also say they

of the European Union DMA (Digital Markets Act) The regulation made it mandatory for tech giants, called gatekeepers, to allow third-party payment methods. Tech giants also say they will comply with the DMA, but when it comes to implementation, they are going downhill. Googling is also preparing to introduce new fees for developers.

With the statement it made today, Google announced the changes that will be made to the third-party offers program. two new payments announced. The Third Party Offers Program allows Play Store developers to refer users in the European Economic Area to third party payment systems and also allows them to advertise these payment methods. On the other hand, this will come at a cost to developers.

The ‘subscribe’ function of applications such as Spotify and Netflix will be removed or their subscription costs will increase.

For those who don’t know, let us remind you; Apple receives a certain commission for subscription fees from all app developers in the App Store. For this reason, when you try to subscribe to a service through the iPhone application, you will see different prices when you try to subscribe through a different web page. For example, YouTube Premium is available in the iPhone app. 75.99 TL Although on the website 57.99 TL. The difference comes from Apple’s commission.

Instead of increasing subscription prices, developers can remove the subscription feature from the mobile application. For example, when you open the iPhone application of services such as Spotify and Netflix There is no subscription feature, you will be greeted with a warning that the website must be visited to subscribe. We may soon see similar warnings on Android phones.

Google will follow a similar path as Apple with this change

At this stage, Google seems to have chosen to follow the same path as Apple. In the company’s statement: “Google PlayThe service fee has never been merely a transaction fee; they reflect the value provided by Android and Play, which users and developers continue to rely on, and our continued investment and development of Android and Play.” he said.

As of now, Google will receive payments in two different items within the scope of the program. The first of these is the initial purchase fee and is applied at a rate of 10% for in-app purchases and 5% for the first two years for subscriptions. Similar Users from the Play Store Google will continue to make money from its payments. The ongoing service fee is 17% for in-app purchases and 7% for subscriptions.

There will be an option to enter the new payment method, but there is no option to leave this method. Prices It will not only affect games, but also services. Furthermore, a developer does not have to choose the same payment methods in every application. Developers will register as a company in this program. This can happen between different platforms, for example the Play Store or the online store. price differences It seems this could be the reason.

Source: Web Tekno

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