Duolingo, one of the applications preferred by people who want to learn a language, has come up with a very interesting topic on social media. Popular app for no reason changed its logo and surprised its users.

Looking at the new logo, we see that a sad version of the iconic owl has been added. Owl annoying tired and sad it seems. If this is the case, users naturally wonder why such a thing is done.

The logo looks like this:

Duolingo’s new logo represents the old Rose from the movie Titanic

The company posted a message two days ago containing its logo. “‘If the lesson is postponed for five minutes’ The bored and sad face currently used in the application has been added below the expressions. In the picture, Titanic “, which features the old Rose character from the film and has often been the subject of memes lately.”“It’s Been 84 Years” scene was used. From the sharing we can deduce that the new application logo is inspired by this character.

Duolingo probably made such a change to attract attention

There is no official explanation as to why Duolingo did such a thing. However, it is very likely that this is the reason attract interaction We can say that this is so. Perhaps he wants to arouse the curiosity of his users and make them log into the application to see if something has changed or if there is an update. In other words: applicationgrab your attention want to.

This is actually a very common method. In this method, which we can define as the novelty effect, the goal is to increase motivation or interaction by adding something new to that activity. An example of this is adding icons you haven’t seen before to applications and clicking on them out of curiosity.

Duolingo has done something like this before

*Duolingo briefly updated its logo this way in October.

This isn’t the first time we’ve seen the app change its logo in an interesting way. The company literally changed the application logo in October 2023. to a melting owl He had translated it. The reason for this was the same. Grab users’ attention. In the statement on this subject updates the app for They said they did something like that.