In fact, Apple is a company that has always made a name for itself with its minimal lines, but Between 1977 and 1997 Leaving this idea aside, he prefers to use a logo made up of different colors.

Well, Apple, its logo Why did he include this visual complexity?

The story behind the color stripes starts with Rob Janoff.

Janoff, a graphic designer who works at Regis McKenna’s marketing agency, Designing some options for Apple’s new logo has been assigned. At the time, text-based designs were common in the technology industry.

So Janoff goes almost in the opposite direction to take a more visual approach. The concept in its design, of the silhouette of an apple with a bite mark occurs. This apple is a very simple but effective symbol.

At the same time, the purpose of the design of this symbol is to allow customers to recognize Apple in a few seconds without using letters.

But when it comes to color, Janoff has very little self-confidence. from your mind different shades of gray, metallic textures and solid colors passes. However, since the Apple II was the only computer with color display support, he thinks the rainbow stripes could be meaningful.

Janoff is still not 100% sure, so he leaves the decision to Apple CEO Steve Jobs. Jobs, like Janoff, supports the logo consisting of colored lines. The reason for this is The logo looks more accessible and friendly is the thought.

But some other executives at the company don’t think like Jobs and Janoff.

Because we need documents, computers and promotional tools. Printing a 6-color logo is quite expensive It will happen. However, Steve Jobs emphasizes that the extra cost is worth the marketing benefits.

So the six-color logo was used for twenty years until Steve Jobs returned to the company from which he was expelled. Returning to Apple, Jobs testifies that the company is very poorly managed, but here To draw attention to the beginning of a new era major changes are being implemented.

On this occasion, the production of several products is stopped The colors in the company logo have been removed. Instead, preference is given to a monochrome look that is considered modern and innovative.

Although these 6 colors are no longer part of the Apple logo, they are still used in other ways. For example, the colors of this logo are included in the color scheme of the latest iMac series. In this case, although it is actually no longer used, it belongs to Apple draws attention to the historical importance of the rainbow logo It is indicative.

Our other content that may interest you: