The ULT POWER SOUND series is designed for music lovers who enjoy powerful, rich, heart-pounding sound.

The ULT POWER SOUND line consists of ULT WEAR wireless headphones and three speakers: ULT TOWER 10, ULT FIELD 7 and ULT FIELD.

“For the Music” features Peso Pluma as the artist for the audio campaign.

Sony has announced the ULT POWER SOUND Series, a new line of audio systems designed to make you feel like you’re in the front row of a concert. The combination of design and technology creates a line focused on satisfying music lovers as they offer powerful and rich sound that will get your heart racing.

The new series consists of ULT WEAR wireless headphones, which are already available in most markets, and ULT TOWER 10, ULT FIELD 7 and ULT FIELD 1 wireless speakers, which will be available in July 2024.

All models in this series are equipped with the ULT button, which provides a special sound quality that enhances music with one or two different sound modes.

Sony partners with creators and music lovers to create authentic emotions and experiences for fans by prioritizing the artist’s perspective, which is why the “For The Music” campaign is being launched alongside the launch of the ULT POWER SOUND series.

Sony has partnered with the GRAMMY Award winner and world-ranked featherweight. “I’m thrilled with the powerful sound and massive bass of the ULT POWER SOUND Series,” says Peso. “As a musician, when creating my music, I largely depend on the sound of the bass; That’s why I believe these products will provide the best sound quality for my fans and that there is nothing else like them.” The artist will be featured as part of Sony’s audio brand “For The Music” campaign dedicated to the ULT POWER SOUND series.

ULT WEAR: Powerful sound, make it yours

Featuring exceptional bass performance and advanced noise-canceling technology, the new ULT WEAR headphones let you take the party or club vibe with you wherever you go, with select materials, configurations and designs that deliver comfort and power for the ultimate music experience.

Key features of ULT WEAR:

• Designed to deliver powerful sound– They feature a built-in Sony V1 processor, the same as the award-winning 1000X series of headphones, and a driver specifically designed for the ULT POWER SOUND series, delivering consistent power, powerful bass and clear detail.

• VERY POWERFUL SOUND: Has an ULT button, when pressed you get a powerful and deep sound. It delivers deep bass with one touch and powerful bass with two taps.

• Noise suppression: Featuring dual noise sensor technology and a built-in V1 processor, ULT WEAR headphones take noise cancellation to the next level. Now you can truly silence the world and enjoy the party, just you and your music.

• User-friendly design: The headphones are comfortable, have soft ear pads with plenty of space around the ears and provide powerful, high-quality sound. ULT WEAR headphones have a foldable design and are equipped with a carrying case.

• Daily use: ULT WEAR headphones come with unique features, designs and features. The sensor pauses music when you take it off and resumes when you put it back on. They can be synced via Bluetooth with two devices at the same time.

Information about the ULT line speakers:

ULT TOWER 10: The power of live stadium sound in your home

Transform your home into a party room with powerful bass, 360° Party Sound, 360° Party Light and karaoke features with a built-in wireless microphone. You can even connect the speaker to your TV to enhance the sound of your favorite shows.

ULT-FIELD 7: Throw a party anywhere

Liven up your day and use powerful bass and dramatic lighting wherever you go. ULT FIELD 7 lets you take the party anywhere with a water- and dust-resistant design and long battery life so you can enjoy the party longer. You can even connect a microphone for karaoke on the go.

ULT FIELD 1: Great sound. Small size

Take your favorite songs anywhere with the powerful bass of the new compact ULT FIELD 1 speaker. Equipped with a multi-directional strap for ease of use, you can take this water-, dust-, and shock-resistant speaker anywhere for longer with its long-lasting battery. .

We think about sustainability

The ULT Power Sound Series is designed not only to deliver powerful sound, but also with the environment in mind. The products use recycled plastic. This reflects Sony’s commitment to reducing the environmental impact of its products and practices.

ULT WEAR is made from recycled plastic in various components of the headphones and the packaging contains no plastic. To learn more about environmental impact initiatives, visit Eco MDR | Eco-friendly headphones | Sony

Availability

• The new ULT WEAR headphones are now available at the Sony Store (Columbia). Visit https://store.sony.com.co/.

• ULT TOWER 10, ULT FIELD 7 and ULT FIELD 1 wireless speakers will be available in July 2024.